VISUAL DESIGN
Freelance Creative Designer crafting campaigns, visuals & social content
for brands
[Ft. WORK][ADVERTISING CAMPAIGN]
[SOCIAL MEDIA MANAGEMENT]
[PHOTOGRAPHY STYLING]
[OTHERS]
[ABOUT ME]
[CONTACT ME] Email
VISUAL DESIGN
Freelance Creative Designer crafting campaigns, visuals & social content
for brands
[Ft. WORK][ADVERTISING CAMPAIGN]
[SOCIAL MEDIA MANAGEMENT]
[PHOTOGRAPHY STYLING]
[OTHERS]
[ABOUT ME]
[CONTACT ME] Email
Simpi, formerly known as The Laundry Pods, was among the first brands in Malaysia to introduce an eco-friendly detergent alternative to traditional plastic bottles. With sustainability at the core of the brand, they sought a completely plastic-free packaging solution for their newly launched laundry sheets.
The result was a fully plastic-free box design with a bold, dynamic, and playful visual identity — reflecting a brand that makes sustainability feel approachable and fun. Vibrant colours and energetic graphics were intentionally used to stand out on shelves, proving that even everyday household essentials can be attractive, modern, and full of personality.
Commissioned Work @ 2025